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what are the factors that must you consider in selecting distribution channel members ?

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factors affect of distribution channel?

a distribution channel may be affected by the costs of transport and the costs of remunerating the distributors. a long distribution chain definitely increases the end cost that is passed on to the end user.


what are the factors to be considered in channel distribution?

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which are the factors affecting the selection of distribution channel?

selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. it may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..organization objectives - if company objective is to have mass appeal and rapid market penetration.type of product - perishable products should have a short distribution channel, fmcg goods should have a wide reaching, intensive distribution channel.nature and extent of market- distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- understanding consumer needs and criteria for buyingchannel availability - channels may not be availablethus these factors puts effect on the selection of channel .


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what factors should be taken into account in choosing the best distribution channel?

need your help to more understand


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